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A/B Testing

Moveo One includes built-in A/B testing for measuring the real-world impact of acting on model predictions versus not acting on them.

This helps you understand whether your predictive models are actually improving business outcomes.

Overview​

A/B testing in Moveo One answers questions like:

  • Does acting on "likely to convert" predictions actually increase conversions?
  • Should we show freemium options to users predicted as unlikely to pay?
  • What's the ROI of using predictions to personalize the user experience?

Each experiment compares outcomes between:

  • Treatment group — Users where you act on the model's prediction
  • Control group — Users where you ignore the prediction and show the default experience